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Brian Litten

Brian Litten

Brian has 25+ years of leadership experience within healthcare organizations (payers and technology-based solution providers) ranging from startups to large, publicly traded companies. He is a C-suite executive (CEO, COO, CSO, CGO), board member, and advisor who is passionate about transforming the healthcare system to improve access to care, healthcare delivery, and patient outcomes. Brian is a disruptor, innovator, and problem-solver with a compelling record of leading, transforming, and growing healthcare technology companies.

Brian acts as an advisor to prominent, national VC/PE funds, in evaluating investment opportunities and coaching the leadership teams of their investment portfolio companies on matters ranging from go-to-market strategies, pricing models, product design, workflows, growth, sales, execution, and measurement against established performance indicators.

Before creating his own advisory firm to support the growth of early-stage healthcare companies, Brian led Tabula Rasa HealthCare’s Office of Strategic Growth—an office he created in 2014 for the initial purpose of establishing a footprint in the payer market (including health insurers, self-funded employers, and risk-bearing provider organizations) as a runway for Tabula Rasa’s IPO.  Within six months of joining the Company, Brian secured its first payer pilot, followed shortly thereafter by its first payer commercial contract ($62MM). The Company’s IPO followed in 2016 (NASDAQ: TRHC).

During his tenure with Tabula Rasa, Brian continued to expand the Company’s payer market through the design, testing, validation, and deployment of new products, services, and financial models (including chronic disease programs and the deployment of value-based contracting solutions). Brian also worked to lay foundations for the Company across new markets, including pharma/life sciences, life insurance, consumer, and international.

Brian presently serves as the Chair of the Board of Advisors of StationMD, a telehealth company serving persons with intellectual and developmental disabilities (where he was previously the first independent director on the corporate board).  He also serves as a member on the Board of Advisors to Pearl Health, a leader in assisting primary care practices understand and accept “intelligent” financial risk arrangements.

Brian is a member of the Board of Directors of CP Unlimited (Formerly Cerebral Palsy Association of New York State), a leading provider of residential and day programs for people with intellectual and developmental disabilities. CP Unlimited has close to 2,000 employees supporting more than 700 persons in residences and many hundreds more through its day programs.

Brian spent his earlier professional years leading the successful startup and exit of an oncology-focused medication decision support technology company.  He has also held strategy-related management positions with two large Blue Cross organizations and, before that, as a senior administration official in government.

As an expert in healthcare strategy, growth, and policy, the Jefferson School of Population Health elected Brian as a Senior Fellow.  He also served as the longest tenured Chair of the New Jersey Association of Health Plans. Over his career, government leaders, from governors to members of Congress, have appointed Brian to serve on federal and state healthcare access and reform commissions.

Brian earned a JD from Rutgers University School of Law and a BA in Economics from Vassar College.

Brian and his wife, Donna, live in South Carolina with their two rescue dogs, Lucca and Finley.